50 Movie Posters That Changed Entertainment Marketing
We often write bemoaning the lack of recognition of movie poster designers and artists. They do not appear in a film’s credits but without them there is no publicity campaign. There are no movie-goers. There is no film.
However, the importance of their work is recognised in movie publicity jargon. It is called ‘Key Art’ – the imagery that defines the entire look and feel of the marketing campaign and that will appear on posters, in magazines and in social media wherever the film is released. It is the defining image you see when you think of a movie.
And, they do have their own niche Awards.
Founded by “The Hollywood Reporter” in 1971, each year the ‘Key Art Awards’ recognise the critical work of those who craft motion picture advertising such as theatrical trailers, posters, television commercials and internet advertising.
Since 2015 they have been part of the Clio Awards and its wider celebration of creative excellence in advertising, design and communication.
This year, to celebrate the 50th Anniversary of the Awards, five previous winners were asked to create a list of fifty movie posters that they believe have changed entertainment marketing.
Here are a few highlights from their selection…
… you can find their entire list at the Muse by Clio website.
Our friends over at New York’s Poster House also partnered with Clio to host a panel discussion where each jury member chose their top three from the fifty. Hosted by Poster House curator, Angelina Lippert, you can find a recording of the discussion below. It is well worth a watch for any movie poster fan.
Some of our favourites and in there, but many are not! What about you? Which movie posters do you think changed the way we look at and think of movies?
Adam and the Art of the Movies team.